December 14, 2023 - 10 min read

A Complete Guide About Qualitative Goal Using Examples

Qualitative Goal Examples.
Nicolas Moore
Nicolas Moore Growth Mindset Expert

Qualitative goals focus on qualities, experiences, and the “why” behind what you do.

They help you cultivate stronger relationships, build a better reputation, and create an environment where both you and those around you can thrive.

In this article, you’ll discover:

  • The difference between qualitative and quantitative goals.
  • How to identify and set powerful qualitative goals.
  • Qualitative goal examples to inspire your own goal-setting strategy.

Get ready to add a new dimension to your goal-setting and transform your life!

An Overview of Qualitative Goals

What is a qualitative goal? Qualitative goals focus on the qualitative improvement aspects, such as improving personal skills, emotional intelligence, or relationships.

Qualitative goals focus on the journey rather than on the destination. They involve subjective experiences and personal growth, like improving communication skills or building stronger professional networks.

Difference between Qualitative Goals and Quantitative Goals

Understanding the difference between quantitative and qualitative goals is essential for goal setting.

  • Qualitative Goals: Often open-ended, subjective, and evolving
  • Quantitative Goals: Specific, measurable, and time-limited.

For example, a quantitative goal might be to complete a professional certification, whereas a qualitative goal could be to gain a deeper understanding of your field. Both are important but conform to different purposes in our personal development journey.

Qualitative goals examples

Identifying and Setting Effective Qualitative Goals

The expedition of individual and professional growth requires setting goals and the right kinds of goals. Qualitative objectives, focusing on personal development and intangible achievements, play a crucial role in this process. Here’s how to identify and set practical qualitative objectives that resonate with your aspirations and values.

Identifying Personal Qualitative Goals

  • Self-Reflection: Reflect on your values, passions, and areas you wish to improve. Ask yourself what qualities you admire in others and would like to develop in yourself.
  • Feedback and Insights: Aspire to get feedback from co-workers, mentors, or family members. Understanding how others perceive you can highlight areas for improvement.
  • Assess Your Needs: Identify areas where you need more confidence or fulfillment. These could be indicators of where qualitative goals can make a significant impact.

Tips on Setting Qualitative Goals

  • Be Specific with Descriptions: While qualitative targets are naturally non-measurable, clearly describing the expected objective helps. For instance, instead of just saying “improve leadership skills”, aim to “develop empathetic leadership by actively listening to team concerns.”
  • Align with Long-Term Vision: Ensure your qualitative objectives align with your long-term personal and professional goals.
  • Incorporate into Daily Routine: Find ways to incorporate your objectives into your daily life. For example, practice mindfulness during your daily commute if you want to become more patient.
  • Create a Support System: Share your goals with someone who can offer support and hold you accountable.
  • Reflect and Adjust: Regularly reflect on your progress and be ready to adjust your approach as needed. Qualitative objectives often require flexibility and adaptation.

"Be the change that you wish to see in the world."

Examples of qualitative objectives Mahatma Gandhi

Making Qualitative Goals Actionable

  • Set Mini-Goals: Break down your objectives into smaller, actionable steps. For instance, if your goal is to improve communication skills, start by joining a public speaking group.
  • Utilize Resources: Aim to read books, watch courses, or go to workshops aligning with your objectives. Learning from experts can provide valuable insights and strategies.
  • Practice Consistently: Consistency is key to developing new skills or habits. Dedicate time each day or week to practice or reflect on your objective.

Integrating Qualitative Goals into Everyday Life

  • Mindful Practice: Integrate practices like mindfulness or reflective journaling into your daily routine to develop qualities like patience and mindfulness.
  • Set Daily Reminders: Use reminders to practice or reflect on your qualitative objectives, keeping them at the top of your daily activities.

Real Scenario Using Qualitative Goals

Isabella, an appasionated marketing manager and mother of two, constantly juggled her career and family life demands. She realized that to succeed at work and home, she needed to set a qualitative goal to promote a healthier work-life balance.

Steps Isabella Took to Achieve Her Goal

  1. Setting Clear Boundaries: She started by defining precise work hours and committed to not extending her work into family time. She will close her laptop and silence work notifications after 6 PM.
  2. Effective Time Management at Work: Isabella focused on improving her productivity during work hours. She began prioritizing tasks, delegating effectively, and minimizing distractions to ensure she could complete her work within the set hours.
  3. Prioritizing Self-Care: Understanding the importance of her well-being, Isabella scheduled regular self-care activities. They include short meditation sessions in the morning and a weekly yoga class.
  4. Quality Family Time: She dedicated evenings and weekends to family activities. She was fully present during these times, whether it was playing board games, family outings, or simply enjoying dinner together.
  5. Regular Check-Ins and Adjustments: Isabella regularly reflected on her work-life balance, assessing if her current approach was practical or if adjustments were needed. She also openly communicated her goals and boundaries with her family and colleagues.
Qualitative goals example

Different Examples Of Qualitative Goals You Could Use

These goals can significantly improve our lives. Here are some practical qualitative objectives examples to help you illustrate how these goals can be integrated into daily life, including qualitative goals for work.

  • Improving Time Management Skills: Prioritize daily tasks, use time-blocking techniques, and limit distractions to enhance productivity.
  • Improve Your Patience: Practice mindfulness techniques and slowly put yourself in situations that challenge your patience, reflecting on the experience later.
  • Enhancing Team Collaboration: Create and participate in team-building activities, facilitate open communication, and actively aspire input from team members.
  • Expanding Professional Knowledge: Through industry books, courses, seminars, and advanced training, encounter continuous learning.
  • Improving Conflict Resolution Skills: Learn, practice, and apply conflict resolution techniques in personal and professional conflicts.
  • Enhancing Public Speaking Abilities: Join a public speaking group, practice regularly, and aim for opportunities to speak in front of groups.
  • Developing a Positive Mindset: Practice gratitude, engage in positive self-talk, and surround yourself with positive influences.
  • Building Financial Management Skills: Educate yourself on financial topics, create a personal investment portfolio, and set financial goals.
  • Promoting Creativity in Work: Set aside regular ‘idea generation’ times, seek inspiration from diverse sources, and collaborate with creative colleagues.
  • Enhancing Adaptability: Challenge yourself to move out of your comfort zone regularly and reflect on the learning from each experience.
  • Cultivating Mindfulness: Engage in daily meditation, practice being present at the moment, and attend mindfulness events or retreats.
  • Improve Decision-Making Abilities: Practice analyzing situations from various perspectives, making informed decisions, and reflecting on the outcomes.


Qualitative goals are just as important, if not more so, than their quantitative counterparts. They represent the building blocks of who you are, impacting your relationships, mindset, and overall quality of life.

Whether your ambition is to become a better leader, a more empathetic communicator, or simply a more balanced individual, setting and striving for qualitative goals is the key to lasting personal and professional growth.

Next Steps: Your Personal Development Journey

Now that you grasp the power of qualitative goals, it’s time to translate this knowledge into action:

  1. Self-Exploration: Take some time to reflect on your values, strengths, and areas you want to develop. Be honest with yourself about what personal qualities would truly enhance your life.
  2. Set Your First Qualitative Goals: Focus on one or two goals that deeply resonate with you. Remember the tips we discussed: be specific, connect them to your bigger picture, and make them actionable.
  3. Create a Roadmap: Break down each goal into smaller, achievable steps. What actions will you take daily, weekly, or monthly to make progress?
  4. Embrace the Journey: Personal growth is not always linear. Celebrate small wins, learn from setbacks, and don’t be afraid to adjust your goals along the way.

Qualitative goals are an investment in the best possible version of yourself. It’s a commitment to continuous improvement, a journey that will bring immense rewards both personally and professionally.

Quiz Time!

Frequently Asked Questions

What is an example of a qualitative objective?

Here’s an example: To explore the factors that influence customer satisfaction with a new product launch. Notice that this objective focuses on insights and experiences, not just numbers.

What is a goal in qualitative research?

The goal of qualitative research is to gain an in-depth understanding of behaviors, motivations, perceptions, and experiences. It seeks to answer the “why” and “how” questions, often using methods like interviews, observations, and focus groups.

What is an example of a quantitative research goal?

Here’s an example: To increase website traffic by 25% within the next six months. This goal is measurable and focuses on a specific numerical target.

How do you write aims and objectives for qualitative research?

Start by stating the overall purpose of your research in broad terms (this is your aim). For example, “To understand the lived experiences of new parents during their first year”.

Next, create specific research objectives that outline the questions or areas you want to explore. For example, you could have objectives focusing on identifying the main challenges new parents face, exploring their support systems, or understanding how new parenthood impacts personal relationships.

Did you find this article helpful?Your opinion help us more than you imagine 😃
You may have a friend interested...

Related Articles

Quantitative Goal Examples

Quantitative Goal Examples and Strategies To Apply in Your Life

Goal Setting

Looking for quantitative goal examples? Here are 60 ideas to help you set measurable goals for various areas of your life, including career, health, personal development, and more.

Effective goal setting techniques.

14 Effective Goal-Setting Techniques to Achieve Your Objectives

Goal Setting

Using these 14 effective goal-setting techniques will increase the chance of achieving your objectives since they are studied and performed by many successful people.

Best goal setting books.

The Best Goal Setting Books to Transform your Life

Goal Setting
Growth Mindset

We all know that books are a fantastic way to learn, start making big changes in your life reading the best Goal Setting books.